Netcracker: Telecom CX Reinvented with AI & Unified Data
Telecom providers today face a critical challenge: customers expect seamless and personalized experiences across every touchpoint; but outdated systems, fragmented data, and disconnected channels often make this impossible. Netcracker solves this problem head-on with its Intelligent Customer Experience (CX) solution: a unified, AI-driven platform that brings together data, automation, omnichannel engagement and modern tools to reshape how telecoms serve customers. At the core of Netcracker’s approach is data unification: the platform consolidates information from disparate backend systems; billing, network, CRM, service logs, partner systems; into a single, real-time 360° customer view. That means every interaction, every preference, and every behaviour of a customer becomes visible, enabling deep personalization and contextualised service. Built on this foundation, Netcracker embeds AI-powered automation and intelligent agents across the lifecycle. These agents can dynamically nego...