How Cable MSOs Can Grow Their B2B Revenue

An automated lead-to-cash strategy will eliminate the complexity of the sales assurance process.


The lead-to-order process is an element of the business support lifecycle that seldom makes headlines, but with the increasing focus on B2B markets, it is a hotspot of interest for cable MSOs that still manage their lead-to-order process manually. 

The partner system to Configure Price Quote (CPQ) is a centralized product and service catalog, which has undergone a conceptual update in recent years under the pressure of digital transformation. The combination of the CPQ and catalog is now transforming the sales process and empowering the omnichannel concepts at work in digital storefronts and customer care. Read More


 

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