5G Impact on Content, Media and Advertising Monetization

 

Mobile Time and Media Spending Shifts Are Key to Driving 5G Innovation

5G stands to impact monetization opportunities for a host of players across the ecosystem. For CSPs and MNOs, this affects core 5G network services, customized bundling of digital features and services, and content and advertising. However, realization of 5G potential and associated revenue opportunities will have to fall in step with network build-out, services commercialization and device seeding timelines, as well as associated advertising delivery and measurement capabilities. Read More 



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