Mobile First: Bringing the Back Office Out in Front

A solid BSS infrastructure that supports multiple channels will be a critical factor for a successful mobile strategy.

As the mobile channel becomes increasingly important, many communications service providers (CSPs) are adopting a mobile first approach to customer engagement. Why? According to a number of recent studies, active smartphone users check their devices up to 150 times a day. Indeed, a study by marketing firm Tecmark showed that the average user checked their phone a whopping 1,500 times a week, starting on average at 7:31 a.m. and using the phone for 3 hours and 16 minutes per day. Read More


 

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