Mobile First: Bringing the Back Office Out in Front

A solid BSS infrastructure that supports multiple channels will be a critical factor for a successful mobile strategy.

As the mobile channel becomes increasingly important, many communications service providers (CSPs) are adopting a mobile first approach to customer engagement. Why? According to a number of recent studies, active smartphone users check their devices up to 150 times a day. Indeed, a study by marketing firm Tecmark showed that the average user checked their phone a whopping 1,500 times a week, starting on average at 7:31 a.m. and using the phone for 3 hours and 16 minutes per day. Read More


 

Location: Parking lot, 95 Sawyer Rd, Waltham, MA 02453, USA

Comments

Post a Comment

Popular posts from this blog

The Era of the Open Telco is Coming. How Should CSPs Prepare?

Image
Is it time for telcos to let go of their ‘proprietary’ mindsets and embrace a new era of openness? At the FutureNet MENA 2023 conference in Dubai, Netcracker's Head of Strategy and Portfolio Marketing Sue White joined a panel to discuss this vital question. Read More at - https://www.netcracker.com/blog/view-all/the-era-of-the-open-telco-is-coming.-how-should-csps-prepare.html
Read more

Netcracker Receives AI Excellence Award for Customer Experience and Digital Transformation

Netcracker’s AI and GenAI Solutions Recognized by Business Intelligence Group for Connecting the Power of AI With Telco Data to Deliver Exceptional Value. Netcracker Technology announced today that it has received the 2025 Artificial Intelligence Excellence Award in the Telecommunications category from Business Intelligence Group. The awards program celebrates innovators who are working to solve current problems and challenges by leveraging this powerful and evolving technology. Netcracker AI & Data Analytics is designed to help operators make better data-driven decisions, deliver superior experiences and improve productivity. Netcracker also provides a number of out-of-the-box scenarios that customers can immediately put into practice, further streamlining the transformation process. For more details, click here.
Read more

Securing Next-Generation Networks Requires Shared Responsibility

Image
CSPs and their trusted partners must come together to protect sensitive network and customer data. The telecommunications industry is not immune from the security breaches that make the news on a regular basis. Multiple databases and repositories store sensitive customer and network data, and while that information is critical to operators for generating tailored services and crafting a better customer experience, it’s also highly coveted by more nefarious entities. Read more
Read more