Using GenAI to Improve Customer Experience
In saturated markets where customer acquisition costs are high and customer loyalty is low, providing easy access to service, network assurance and reliable performance are key ways to improve customer satisfaction.
Easy Access to Service
GenAI with large language models (LLMs) can be a game changer for customer interactions, allowing AI agents to handle a huge proportion of incoming customer tasks and requests, as well as AI assistants to help customer service representatives. Implementing this functionality can improve productivity by reducing call duration, handling time and case volume.
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